For services firms…
Fed up of content that misses the mark?
Grow faster with consistent, original, high-quality content for all your channels.
Smart, reliable, fixed-price content strategy and copywriting for services businesses.
Helping services firms grow with content…
Hi! I’m Jamie
I’m one of the few copywriters and content marketers who understands why selling services is different.
I’ve spent over a decade working with services firms in both B2B and B2C, and in that time, I’ve learned that selling services through content means doing three things:
- Grabbing your prospect’s attention
- Holding your prospect’s attention
- Earning their trust
Number 3. is where most copywriters and marketers get it wrong. Their content might help you get more impressions, it might help you get more traffic, but it doesn’t help you sell more services because there’s no deep understanding of what your customers care about and how you help them.
My process is based on uncovering those key insights before writing a single word – I’ll talk to your customers, I’ll talk to you, I’ll talk to your sales team and your delivery team – so that your content builds trust with your buyers, and makes it easier to sell to them.
It’s a really simple recipe. It’s not as fast as getting ChatGPT to do all your content. But unlike AI, it actually gets results.
“Working with him is a dream”
“Jamie’s very talented. He helped us produce a lot of thought leadership content in a short space of time. Working with him is a dream because he’s able to tease out the most resonant concepts and ideas from a barrage of information and then turn it into content which sparks engagement.”
Simon Wakeman, Wakeman Advisory
What I help with…
Strategy
Know exactly who your content is aimed at, what value it promises them, when to make it and publish it, and how to get it in front of them.
Production
I’ve been writing high-converting copy for services businesses since 2011. I’m self-starting, don’t need hand holding, I hit deadlines and I’ve never left a comment unresolved.
Distribution
Getting your content in front of buyers has never been tougher. I’ll help you make the most of your content by remixing and repurposing it for multiple channels so you reach more people with minimum extra effort.
Ready for consistent content that attracts ideal customers (who already love your work)?
Book a discovery call and let’s see if the Slow Content approach is right for your firm.
‘Fast content’ kills trust
Fast content is :
- generic content that’s been spun up by a junior writer or LLM;
- engages with the problems of your ideal client but only superficially;
- usually produced as part of a SEO strategy or to fill gaps in an arbitrary content publishing schedule;
- more likely to annoy your ideal clients than leave a favourable impression on them.
AI overviews are eating organic search traffic, social media is becoming increasingly pay-to-play, and LLMs make it easy for anyone to produce huge amounts of plausible-looking content.
The bar for content that builds trust with your buyers has been raised.
Generic content won’t clear it.
Instead of chasing rankings, traffic and impressions with your content, it’s time to focus on building relationships.
Your best marketing assets are trapped in your heads
The Slow Content methodology has been designed and perfected over 30+ engagements with services firms. It helps you consistently create credible, authoritative, personality-led content that helps attract potential buyers and win them over to your way of thinking.
My approach is simple: instead of helping you make content that’s designed for algorithms, I help you make content that engages deeply with the problems that your ideal clients are wrestling with day in, day out.
You already have the insights, stories and frameworks they need to help them think differently about their existential business challenges – they’re locked away in your heads after years of helping customers successfully navigate them.
You just need a system for translating that expertise into compelling content…
Install a Slow Content Engine in your firm
Slow Content revolves around the experiences and insights of the experts in your business who work alongside clients every day.
These experts are intimately familiar with
- the problems that your clients face,
- the symptoms that they get confused by,
- the obstacles that prevent them successfully dealing with their problems, and
- the misconceptions that plague them.
Presented through the perspective of your experts, this makes for content that your ideal clients actually want to read, and maybe even share with their peers.
“Jamie helped us find our voice across web, social media and thought leadership content.”
“It was very reassuring to know that our messaging was having an impact. His words helped nurture long-lasting relationships with some of our most important clients, and he helped me scale up my thought leadership output.”
Jim Bowes, former founder & CEO, Manifesto
“My go-to copywriter.”
“Jamie is my go-to writer for messaging, website and tone-of-voice work because his output is always of the highest quality. He really listens and then comes up with messaging which speaks directly to the needs and concerns of our audiences.”
Yonca Ibrahim, Arthur
Ready to start making content that builds trust with your ideal buyers?
Book a discovery call and let’s see if the Slow Content approach is right for your firm.